Macro Centrik – An Integrated E-Services Platform

DOI

No DOI

Published In

Volume 3, Issue 6 (2022)

Published Online

November-December 2022

Pages

80-82

Article Type

Research Article

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No DOI available for cross-reference

Abstract: Online platform and services has been intruding in all the sectors and walks of life. As all the businesses are expanding themselves on electronic platforms, it highly relevant for consumers and businesses to have a deep understanding of consumer perception. Although India has witnessed new changes in evolving different daily life shopping and transportation styles such as online grocery shopping, medical shopping and online booking of cabs but at the same time, there is no application or platform which gives all these mentioned services to a single platform. This paper intends to understand the consumer’s perception of having all the mentioned electronic services to a single platform and the demographic factors on the same. The important factors considered for an integrated multi facility web platform are listed. This paper would be relevant for the people and business that are interested and impacted by different digital services.