[email protected] +91 9840521421 Scholarly Open Access, Peer-reviewed, Refereed Journal e-ISSN 2582-8746 Since 2020
  1. Home
  2. Archives
  3. 2023
  4. Vol. 4 Issue 1
  5. Article
Research Article

Customization on Customer Relationship Management

  • Paper ID 252
  • Volume 4, Issue 1
  • Pages 145-147
  • Published Online: January-February 2023
Open Access Peer Reviewed

Authors

  • Ajay S1
  • Dr. S. N. Sangeethaa2

1Department of Computer Science and Engineering, Bannari Amman Institute of Technology,TN, India. 2Assistant Professor-III,Department of Computer Science and Engineering, Bannari Amman Institute of Technology,TN, India.

Article Information

DOI
No DOI
Published Online
January-February 2023
Pages
145-147
Article Type
Research Article
Check for updates
No DOI available for cross-reference

References

1. R. Agarwal, Microfinance Institutions Study with Reference to Customer Relation Management, School of Management Studies Punjabi
University, Patiala, Punjab, India, 2009.
2. E. Blery and M. Michalakopoulos, “Customer relationship management: a case study of a Greek bank,” Journal of Financial Services
Marketing, vol.11, pp. 116-124, 2009
3. P. Kotler, “Building customer satisfaction, value, and retention,” Journal of Marketing Management, 2006
4. R. Tamilarasan, “Customer relationship management in microfinance services, India,” Advances in Management, vol. 4, no. 1, 2011
5. Ozgener and Iraz , “Customer Relationship Management in Small–Medium Enterprises: The Case of Turkish Tourism Industry”, 2006
6. Musfiq Mannan Choudhry and Paul Harrigan, “CRM to social CRM: the integration of new technologies into customer relationship
management”,2014.
7. Anderson, E. W., Fornell, C., & Mazvancheryl, S. K. (2004). Customer satisfaction and shareholder value. Journal of Marketing,68,
172–18
8. Hillebrand, B., Nijholt, J. J., & Nijssen, E. J. (2011). Exploring CRM effectiveness: An institutional theory perspective. Journal of the
Academy of Marketing Science,39, 592–608
APC from ₹1200 + 18% GST

Peer-reviewed open access₹1200 Indian (₹1400 with DOI)$80 USD internationalpaid after acceptance Peer-reviewed open access₹1200 Indian$80 USD international ₹1200 Indian · $80 intl

  • CrossRef DOI
  • ISSN 2582-8746
  • Open Access
  • Peer Reviewed
  • Plagiarism Checked
  • Google Scholar
Submit Paper