ARCHIVES
Year 2026 · Volume 7 · Issue 5
Original Article
The influence of public relations on news content: Ethical concerns and media independence
Dr.Y.V.Kulkarni1
1 Senior journalist and Visiting professor, Karnataka, India.
Published Online: September-October 2026
Pages: 80-84
Cite this article
↗ https://www.doi.org/10.59256/ijire.20260705011
References
1. Bernays, E. L. (2005). Public relations (9th ed.). Houghton Mifflin.
2. Fawkes, J. (2012). Public relations ethics and professionalism: The shadow of excellence. Routledge.
3. Gandy, O. H. (2009). The worldwide web of publicity and its implications for media ethics. Journalism Studies, 10(1), 78-92. https://doi.org/10.1080/14616700802265414
4. Harcup, T. (2009). Journalism: Principles and practice. SAGE Publications.
5. L'Etang, J. (2008). Public relations: A critical approach. SAGE Publications.
6. McManus, J. H. (1994). Market-driven journalism: Let the citizen beware? SAGE Publications.
7. Seitel, F. P. (2017). The practice of public relations (13th ed.). Pearson Education.
8. Tuchman, G. (1978). Making news: A study in the construction of reality. Free Press.
9. Vallaster, C., & de Chernatony, L. (2006). Public relations and media ethics: The challenge of new media. Corporate Communications: An International Journal, 11(4), 303-318. https://doi.org/10.1108/13563280610706625
10. Wright, D. K., & Hinson, M. D. (2009). An analysis of the influence of public relations on news content. Public Relations Review, 35(4), 380-384. https://doi.org/10.1016/j.pubrev.2009.07.011.
2. Fawkes, J. (2012). Public relations ethics and professionalism: The shadow of excellence. Routledge.
3. Gandy, O. H. (2009). The worldwide web of publicity and its implications for media ethics. Journalism Studies, 10(1), 78-92. https://doi.org/10.1080/14616700802265414
4. Harcup, T. (2009). Journalism: Principles and practice. SAGE Publications.
5. L'Etang, J. (2008). Public relations: A critical approach. SAGE Publications.
6. McManus, J. H. (1994). Market-driven journalism: Let the citizen beware? SAGE Publications.
7. Seitel, F. P. (2017). The practice of public relations (13th ed.). Pearson Education.
8. Tuchman, G. (1978). Making news: A study in the construction of reality. Free Press.
9. Vallaster, C., & de Chernatony, L. (2006). Public relations and media ethics: The challenge of new media. Corporate Communications: An International Journal, 11(4), 303-318. https://doi.org/10.1108/13563280610706625
10. Wright, D. K., & Hinson, M. D. (2009). An analysis of the influence of public relations on news content. Public Relations Review, 35(4), 380-384. https://doi.org/10.1016/j.pubrev.2009.07.011.
Related Articles
2026
AI-Based Stomach Cancer Detection Using Biomarkers, Medical Images, and Voice Analysis
2026
Hydrogen-Efficient Eco-Driving and Route Planning for Fuel-Cell Electric Vehicles Using Multi-Objective Optimization Under Traffic and Terrain Uncertainty
2026
A Data-Driven Machine Learning Framework for Assessing Patent Commercial Value and Technological Significance
2026
Evaluating Student Academic Performance Through a Benchmark of Fuzzy Reasoning Models
2026
A Hybrid Soft Computing Approach for Managing Uncertainty in Data Analytics
2026
