Customer Behavior Analysis

DOI

No DOI

Published In

Volume 3, Issue 3 (2022)

Published Online

May-June 2022

Pages

518-523

Article Type

Research Article

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No DOI available for cross-reference

Abstract: Consumer behavior in the groups or organizations used to select products and the developments for meeting their needs and their influences on the society. Knowledge of consumers' conditions, factors, and behavioral reasons ensure competitiveness in entrepreneurship. New products, new beliefs, and psychology for society require a thorough analysis of segments of the market and consumer requirements. In this analysis, companies will implement a reliable marketing strategy that guarantees profits and sales. It has attained strategic planning and the objective market segment objective based on the computational model. The study results are presented by segmenting respondents by the sustainability factor, determining the impact of sustainability values upon consumers' conduct, and identifying barriers to the transformation of values in action.