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Research Article

Gift Loop (You Give, They Gain, We Grow)

Open Access Peer Reviewed Crossref DOI

Authors

  • Udhayakumar T1
  • Sureshkumar A2
  • Arunkumar R3
  • Shahana R4
  • Jayabharathi B5
  • Pabitha G6

12Assistant Professor, Department of Computer Science and Engineering, Rathinam Technical Campus, Coimbatore, India. 3456 UG-Students, Department of Computer Science and Engineering, Rathinam Technical Campus, Coimbatore, India.

Article Information

Published Online
March-April 2024
Pages
71-77
Article Type
Research Article
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References

[1] Wang, I. K., Qian, L., & Lehrer, M. (2017). From technology race to technology marathon: A behavioral explanation of technology
advancement. European Management Journal, 35(2), 187-197.
[2] Bruch, C., Muffett, C., & Nichols, S. S. (Eds.). (2016). Governance, Natural Resources andPost-Conflict Peacebuilding. Routledge. .
[3] Bock, D. E., Eastman, J. K., & Eastman, K. L. (2018). Encouraging consumer charitable behavior: The impact of charitable motivations,
gratitude, and materialism. Journal of Business Ethics, 150(4), 1213-1228.
[4] Sarrab, M., Al-Shihi, H., Al-Khanjari, Z., & Bourdoucen, H. (2018). Development of mobile learning application based on consideration
of human factors in Oman. Technology in Society, 55, 183-198
. [5] Zhong, Z. J., & Lin, S. (2018). The antecedents and consequences of charitable donation heterogeneity on social media. International
Journal of Nonprofit and Voluntary Sector Marketing, 23(1), e1585
[6] Liu, L., Suh, A., & Wagner, C. (2018). Emphathy or perceived credibility? an empirical study on individual donation behaviour in
charitable crowdfunding. Internet Researchm, 28(3), 623-651
[7] Liu, L., Suh, A., & Wagner, C. (2017). Donation behavior in online micro charities: an investigation of charitable crowdfunding projects.
In Proceedings of the 50th Hawaii International Conference on System Sciences
[8] Kasif, M., Sarifuddin, S., & Hassan, A. (2015). Charity donation: intentions and behaviour. Marketing Intelligence and Planning, 33(1),
90-102
[9] Korolov, R., Peabody, J., Lavoie, A., Das, S., Magdon-Ismail, M., & Wallace, W. (2016). Predicting charitable donations using social
media. Social Network Analysis and Mining, 6(1), 31.
[10] Wallace, E., Buil, I., & Chernatony, L. (2017). When des “liking” a charity lead to donation behaviour”: exploring conspicous donation
behaviour on social media platforms. European Journal of Marketing, 51(11/12), 2002-2029 [11] Lu, S., Deng, G., Huang, C. C., & Chen,
M. (2018). External environmental change and transparency in grassroots organizations in China. Nonprofit.
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