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- 2026
- Vol. 7 Issue 6
- Article
Digital Transformation in Resource-Constrained Airlines: An Integrated Framework for Emerging Markets
Authors
1 2 School of Business & Leisure, Botswana School of Business Sciences, Botswana.
Article Information
- Published In
- Volume 7, Issue 6 (2026)
- Published Online
- November-December 2026
- Pages
- 61-74
- Article Type
- Original Article
References
1. Polevaya E, Shustova I. The impact of digitalization on organizational management structures. E3S Web of Conf. 2023 Jan 1;458:04007.
2. Heiets I, La J, Zhou W, Xu S, Wang X, Xu Y. Digital transformation of airline industry. Research in Transportation Economics. 2022 Apr 6;92:101186.
3. Mezina NA, Tikhonov GV. Digital Transformation in the Aircraft Industry: Technological and Strategic Aspects. Russ Engin Res. 2025 Nov 1;45(11):1610–1613.
4. Fabian NE, Broekhuizen T, Nguyen DK. Digital transformation and financial performance. In Routledge; 2021. p. 240–258.
5. Mhlanga O. Drivers of efficiency and their influence on airline performances in South Africa: a bootstrapped meta-frontier approach. IJCTHR. 2020 Feb 5;14(1):121–135.
6. Mhlanga O. Factors impacting airline efficiency in southern Africa: a data envelopment analysis. GeoJournal. 2018 May 24;84(3):759–770.
7. Heinz S, O’Connell JF. Air transport in Africa: toward sustainable business models for African airlines. Journal of Transport Geography. 2013 June 17;31:72–83.8. Somba S, Bett S. Competitive Strategies and Performance of Kenya Airways Limited in Nairobi County, Kenya. ijbmed. 2024 Mar 3;6(1):72–85.
9. Karpun O, Yakovenko V. The latest approaches and technologies to increase the competitiveness of aviation enterprises in modern conditions. Intellectualization of logistics and SCM. 2024 Feb 1;(23):44–53.
10. Smirnov EN, Baikov FY. Global trends and problems of digital transformation in the global aviation services market. The World Economics. 2022 Jan 1;(1):39–49.
11. Shoshin L, Susanin V. Digital Transformation of an Aircraft Operation Ecosystem. In Springer; 2022. p. 198–212.
12. Opuala-Charles S. TECHNOLOGY ADOPTION AND DIGITAL TRANSFORMATION OF NIGERIAN CIVIL AVIATION AUTHORITY: MODERATING STRATEGIC ORIENTATION. IJSSMR. 2025 Jan 1;08(02):32–52.
13. Kowitlawakul Y. The Technology Acceptance Model. CIN: Computers, Informatics, Nursing. 2011 July 1;29(7):411–418.
14. Bals L, Rosca E. Resource-based view. In Edward Elgar; 2022. p. 106–117.
15. Upadrista V. Formula 4.0 for Digital Transformation. Productivity; 2021.
16. Westerman G, Bonnet D, Mcafee A. Leading digital: turning technology into business transformation. Choice Reviews Online. 2015 Jan 21;52(06):52–3197.
17. Vatutina LA, Zlobina EY, Khomenko EB. DIGITALIZATION AND DIGITAL TRANSFORMATION OF BUSINESS: MODERN CHALLENGES AND TRENDS. Bulletin of Udmurt University Series Economics and Law. 2021 Aug 12;31(4):545–551.
18. Li X, Wu T, Zhang H, Yang D. Digital Technology Adoption and Sustainable Development Performance of Strategic Emerging Industries. Journal of Organizational and End User Computing. 2022 Dec 22;34(8):1–18.
19. Wu Y, Li H, Luo R, Yu Y. How digital transformation helps enterprises achieve high-quality development? Empirical evidence from Chinese listed companies. EJIM. 2023 Apr 28;27(8):2753–2779.
20. Fang F, Mo D, Chen R. Enterprise digital transformation and audit quality: Empirical evidence from annual reports of Chinese listed companies. Economics & Politics. 2024 Mar 19;36(2):1056–1075.
21. Suharyadi D, Adhi SB, Isroni I, Irawan R. Leveraging Digital Transformation for Sustainable Competitive Advantage in Emerging Markets: A Managerial Perspective. INFEB. 2025 Nov 5;846–851.
22. Khanh Cuong N, Ngoc-Long N, Tien Dung H, Van Hai T. Digital transformation, organizational agility, and firm performance in emerging markets: Evidence from Vietnam’s machinery sector. Problems and Perspectives in Management. 2025 Aug 26;23(3):342–357.
23. Ukwandu E, Farah M, Tachtatzis C, Atkinson R, Hindy H, Bureš M, et al. Cyber-Security Challenges in Aviation Industry: A Review of Current and Future Trends. Cornell University; 2021.
24. Kyaw Sein MB. Information and Communication Technology for Development (ICT4D). The Information Society. 2019 Mar 15;35(2):107–108.
25. Salam S, Hafeez M, Mahmood MT, Iqbal K, Akbar K. The Dynamic Relation between Technology Adoption, Technology Innovation, Human Capital and Economy: Comparison of Lower-Middle-Income Countries. Interdiscip Descr Complex Syst. 2019 Jan 1;17(1):146–161.
26. Wu CL. Airline Operations and Delay Management. Routledge; 2016 Mar.
27. Castro AJM, Rocha AP, Oliveira E. The Airline Operations Control Problem. In Springer Berlin Heidelberg; 2014. p. 63–81.
28. Mkrttchian V. Human Capital Management in the Context of the Implementation of Digital Intelligent Decision Support Systems and Knowledge Management. In Igi Global; 2021. p. 221–239.
29. Zinina OV, Stupina AA, Olentsova JA, Boyarinova SP. Improving the quality of services through the introduction of digital technologies. E-Management. 2025 June 22;8(2):4–15.
30. Dhingra M, Mudgal RK. Applications of Perceived Usefulness and Perceived Ease of Use: A Review. In Institute Of Electrical Electronics Engineers; 2019. p. 293–298.
31. Haynes PJ. Perceived Usefulness of Advertising Media. Marketing Intelligence & Planning. 1991 July 1;9(7):27–3
32. Okeke C. Perceived Ease Of Use (Peou) And Ranking Of Payment Systems In Nigeria: Case For Systems Cannibalization. IOSR Journal of Business and Management. 2014 Jan 1;16(3):13–20.33.
33. Srivastava RK, Fahey L, Christensen HK. The resource-based view and marketing: The role of market-based assets in gaining competitive advantage. Journal of Management. 2001 Dec 1;27(6):777–802.
34. Mojtahed R, Peng GC. Practically Applying the Technology Acceptance Model in Information Systems Research. In Igi Global; 2013. p. 58–80.
35. Wong APH, Kee DMH. Driving Factors of Industry 4.0 Readiness among Manufacturing SMEs in Malaysia. Information. 2022 Nov 23;13(12):552.
36. Günay A, Erbuğ Ç, Hekkert P, Herrera NR. Changing Paradigms in Our Interactions with Self-Service Kiosks. In Igi Global; 2014. p. 14–32.
2. Heiets I, La J, Zhou W, Xu S, Wang X, Xu Y. Digital transformation of airline industry. Research in Transportation Economics. 2022 Apr 6;92:101186.
3. Mezina NA, Tikhonov GV. Digital Transformation in the Aircraft Industry: Technological and Strategic Aspects. Russ Engin Res. 2025 Nov 1;45(11):1610–1613.
4. Fabian NE, Broekhuizen T, Nguyen DK. Digital transformation and financial performance. In Routledge; 2021. p. 240–258.
5. Mhlanga O. Drivers of efficiency and their influence on airline performances in South Africa: a bootstrapped meta-frontier approach. IJCTHR. 2020 Feb 5;14(1):121–135.
6. Mhlanga O. Factors impacting airline efficiency in southern Africa: a data envelopment analysis. GeoJournal. 2018 May 24;84(3):759–770.
7. Heinz S, O’Connell JF. Air transport in Africa: toward sustainable business models for African airlines. Journal of Transport Geography. 2013 June 17;31:72–83.8. Somba S, Bett S. Competitive Strategies and Performance of Kenya Airways Limited in Nairobi County, Kenya. ijbmed. 2024 Mar 3;6(1):72–85.
9. Karpun O, Yakovenko V. The latest approaches and technologies to increase the competitiveness of aviation enterprises in modern conditions. Intellectualization of logistics and SCM. 2024 Feb 1;(23):44–53.
10. Smirnov EN, Baikov FY. Global trends and problems of digital transformation in the global aviation services market. The World Economics. 2022 Jan 1;(1):39–49.
11. Shoshin L, Susanin V. Digital Transformation of an Aircraft Operation Ecosystem. In Springer; 2022. p. 198–212.
12. Opuala-Charles S. TECHNOLOGY ADOPTION AND DIGITAL TRANSFORMATION OF NIGERIAN CIVIL AVIATION AUTHORITY: MODERATING STRATEGIC ORIENTATION. IJSSMR. 2025 Jan 1;08(02):32–52.
13. Kowitlawakul Y. The Technology Acceptance Model. CIN: Computers, Informatics, Nursing. 2011 July 1;29(7):411–418.
14. Bals L, Rosca E. Resource-based view. In Edward Elgar; 2022. p. 106–117.
15. Upadrista V. Formula 4.0 for Digital Transformation. Productivity; 2021.
16. Westerman G, Bonnet D, Mcafee A. Leading digital: turning technology into business transformation. Choice Reviews Online. 2015 Jan 21;52(06):52–3197.
17. Vatutina LA, Zlobina EY, Khomenko EB. DIGITALIZATION AND DIGITAL TRANSFORMATION OF BUSINESS: MODERN CHALLENGES AND TRENDS. Bulletin of Udmurt University Series Economics and Law. 2021 Aug 12;31(4):545–551.
18. Li X, Wu T, Zhang H, Yang D. Digital Technology Adoption and Sustainable Development Performance of Strategic Emerging Industries. Journal of Organizational and End User Computing. 2022 Dec 22;34(8):1–18.
19. Wu Y, Li H, Luo R, Yu Y. How digital transformation helps enterprises achieve high-quality development? Empirical evidence from Chinese listed companies. EJIM. 2023 Apr 28;27(8):2753–2779.
20. Fang F, Mo D, Chen R. Enterprise digital transformation and audit quality: Empirical evidence from annual reports of Chinese listed companies. Economics & Politics. 2024 Mar 19;36(2):1056–1075.
21. Suharyadi D, Adhi SB, Isroni I, Irawan R. Leveraging Digital Transformation for Sustainable Competitive Advantage in Emerging Markets: A Managerial Perspective. INFEB. 2025 Nov 5;846–851.
22. Khanh Cuong N, Ngoc-Long N, Tien Dung H, Van Hai T. Digital transformation, organizational agility, and firm performance in emerging markets: Evidence from Vietnam’s machinery sector. Problems and Perspectives in Management. 2025 Aug 26;23(3):342–357.
23. Ukwandu E, Farah M, Tachtatzis C, Atkinson R, Hindy H, Bureš M, et al. Cyber-Security Challenges in Aviation Industry: A Review of Current and Future Trends. Cornell University; 2021.
24. Kyaw Sein MB. Information and Communication Technology for Development (ICT4D). The Information Society. 2019 Mar 15;35(2):107–108.
25. Salam S, Hafeez M, Mahmood MT, Iqbal K, Akbar K. The Dynamic Relation between Technology Adoption, Technology Innovation, Human Capital and Economy: Comparison of Lower-Middle-Income Countries. Interdiscip Descr Complex Syst. 2019 Jan 1;17(1):146–161.
26. Wu CL. Airline Operations and Delay Management. Routledge; 2016 Mar.
27. Castro AJM, Rocha AP, Oliveira E. The Airline Operations Control Problem. In Springer Berlin Heidelberg; 2014. p. 63–81.
28. Mkrttchian V. Human Capital Management in the Context of the Implementation of Digital Intelligent Decision Support Systems and Knowledge Management. In Igi Global; 2021. p. 221–239.
29. Zinina OV, Stupina AA, Olentsova JA, Boyarinova SP. Improving the quality of services through the introduction of digital technologies. E-Management. 2025 June 22;8(2):4–15.
30. Dhingra M, Mudgal RK. Applications of Perceived Usefulness and Perceived Ease of Use: A Review. In Institute Of Electrical Electronics Engineers; 2019. p. 293–298.
31. Haynes PJ. Perceived Usefulness of Advertising Media. Marketing Intelligence & Planning. 1991 July 1;9(7):27–3
32. Okeke C. Perceived Ease Of Use (Peou) And Ranking Of Payment Systems In Nigeria: Case For Systems Cannibalization. IOSR Journal of Business and Management. 2014 Jan 1;16(3):13–20.33.
33. Srivastava RK, Fahey L, Christensen HK. The resource-based view and marketing: The role of market-based assets in gaining competitive advantage. Journal of Management. 2001 Dec 1;27(6):777–802.
34. Mojtahed R, Peng GC. Practically Applying the Technology Acceptance Model in Information Systems Research. In Igi Global; 2013. p. 58–80.
35. Wong APH, Kee DMH. Driving Factors of Industry 4.0 Readiness among Manufacturing SMEs in Malaysia. Information. 2022 Nov 23;13(12):552.
36. Günay A, Erbuğ Ç, Hekkert P, Herrera NR. Changing Paradigms in Our Interactions with Self-Service Kiosks. In Igi Global; 2014. p. 14–32.
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