Book’s Haven

[1] Anderson, C. (2006) The Long Tail: Why the Future of Business is Selling Less of More.
[2] Borsook, P. (2003) Cyberselfish: A Critical Romp Through the Terribly Libertarian Culture of High Tech.
[3] Denning, S. (2018) The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done
[4] Greenfield, A. (2017) Radical Technologies: The Design of Everyday Life.
[5] Johnson, S. (2010) Where Good Ideas Come From: The Natural History of Innovation.
[6] Kimmerle, J. & Cress, U. (2008) "Social Software and Knowledge Building: Supporting Co-Evolution of Individual and Collective
Knowledge."* Journal of Computer Assisted Learning, 24(6), 508-516.
[7] Kotler, P. & Keller, K. L. (2016) Marketing Management (15th ed.). Pearson.
[8] Mathews, N. & Wacker, W. (2007) The Deviant's Advantage: How Fringe Ideas Create Mass Markets.
[9] McCarthy, J. & Wright, P. (2004) Technology as Experience.
[10] Pine, B. J. & Gilmore, J. H. (1999) The Experience Economy: Work Is Theatre & Every Business a Stage.
[11] Teboul, J. (2006) Service is Front Stage: Positioning Services for Value Advantage.
[12] Yin, R. K. (2014) Case Study Research: Design and Methods (5th ed.).
[13] Zook, C. (2007) Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth.