ARCHIVES
Year 2026 · Volume 7 · Issue 5
Original Article
Advertising in Digital Journalism: Effects on News Credibility and Consumer Perception
Dr.Y.V.Kulkarni1
1 Senior journalist and Visiting professor, Karnataka, India.
Published Online: September-October 2026
Pages: 75-79
Cite this article
↗ https://www.doi.org/10.59256/ijire.20260705010
References
1. Belair-Gagnon, V., & Proulx, S. (2018). The impact of digital advertising on news content: From the front page to the sidebar. Journal of Media Ethics, 33(1), 47-61. https://doi.org/10.1080/23736992.2017.1388509
2. Carlson, M. (2015). The politics of the press release: Political PR in the age of digital journalism. Journalism Studies, 16(3), 412-428. https://doi.org/10.1080/1461670X.2014.948931
3. Duffy, B. E. (2017). Reputation management and the influence of corporate public relations on digital news. Journal of Communication, 67(5), 642-665. https://doi.org/10.1111/jcom.12337
4. Finkel, H. (2019). Native advertising and its effect on journalism integrity. Digital Journalism, 7(2), 131-150. https://doi.org/10.1080/21670811.2018.1495169
5. Friggeri, A., & Kraut, R. E. (2019). The role of advertising in online news and its impact on consumer trust. Media Psychology, 22(3), 338-360. https://doi.org/10.1080/15213269.2018.1519025
6. Hearn, A., & Fenton, N. (2020). Advertising and the shaping of public opinion in the digital age. Media, Culture & Society, 42(4), 563-582. https://doi.org/10.1177/0163443719897896
7. Kang, H., & Park, H. (2018). The influence of digital advertising on consumer trust in online news: The role of transparency. Journalism & Mass Communication Quarterly, 95(2), 299-319. https://doi.org/10.1177/1077699018764537
8. Levitin, L., & Johnson, C. (2020). Advertising's impact on journalism: A critical analysis of editorial and commercial pressures. Journalism and Mass Communication Quarterly, 97(1), 75-94. https://doi.org/10.1177/1077699020907945
9. Pavlik, J. V. (2017). Journalism and the digital revolution: How advertising impacts news content. Journalism Studies, 18(1), 14-30. https://doi.org/10.1080/1461670X.2015.1056827
10. Tufekci, Z. (2018). The ethical implications of advertising-driven journalism. Journal of Digital Media & Policy, 9(2), 189-205. https://doi.org/10.1386/jdmp.9.2.189_1
2. Carlson, M. (2015). The politics of the press release: Political PR in the age of digital journalism. Journalism Studies, 16(3), 412-428. https://doi.org/10.1080/1461670X.2014.948931
3. Duffy, B. E. (2017). Reputation management and the influence of corporate public relations on digital news. Journal of Communication, 67(5), 642-665. https://doi.org/10.1111/jcom.12337
4. Finkel, H. (2019). Native advertising and its effect on journalism integrity. Digital Journalism, 7(2), 131-150. https://doi.org/10.1080/21670811.2018.1495169
5. Friggeri, A., & Kraut, R. E. (2019). The role of advertising in online news and its impact on consumer trust. Media Psychology, 22(3), 338-360. https://doi.org/10.1080/15213269.2018.1519025
6. Hearn, A., & Fenton, N. (2020). Advertising and the shaping of public opinion in the digital age. Media, Culture & Society, 42(4), 563-582. https://doi.org/10.1177/0163443719897896
7. Kang, H., & Park, H. (2018). The influence of digital advertising on consumer trust in online news: The role of transparency. Journalism & Mass Communication Quarterly, 95(2), 299-319. https://doi.org/10.1177/1077699018764537
8. Levitin, L., & Johnson, C. (2020). Advertising's impact on journalism: A critical analysis of editorial and commercial pressures. Journalism and Mass Communication Quarterly, 97(1), 75-94. https://doi.org/10.1177/1077699020907945
9. Pavlik, J. V. (2017). Journalism and the digital revolution: How advertising impacts news content. Journalism Studies, 18(1), 14-30. https://doi.org/10.1080/1461670X.2015.1056827
10. Tufekci, Z. (2018). The ethical implications of advertising-driven journalism. Journal of Digital Media & Policy, 9(2), 189-205. https://doi.org/10.1386/jdmp.9.2.189_1
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