A Consumer Preference Research Design to Cosmetics Executed By College Students in Coimbatore City

DOI

No DOI

Published In

Volume 4, Issue 1 (2023)

Published Online

January-February 2023

Pages

186-194

Article Type

Research Article

Check for updates

No DOI available for cross-reference

Abstract: When certain Egyptian monarchs, like Nefertiti, Nefertari, and the mask of Tutankhamun, had cosmetics, the first archaeological evidence of their use was discovered in Egypt circa 3500 BC. Cosmetics were also used by the ancient Greeks and Romans. The Romans and Ancient Egyptians used vanities containing lethal mercury and frequently lead. Several women continued to use cosmetics in the middle ages, even if ecclesiastical authorities disapproved of their use. To attain a lighter colour during the Middle Ages, women would apply pastes made of lead, chalk, or flour or would undergo bloodletting. Women would also apply a white lead pigment known as "ceruse" on their faces to give them the appearance of having pale skin. Making a marketing decision requires both opinion and factual knowledge. As a result, marketing choices must be supported by data. The acquisition of useful information is aided by research. Making assessments and judgements is a challenging assignment for leaders nowadays. True facts are more likely to be used in decisions, which reduce waste. By providing the necessary information, marketing research can significantly help executives improve their level of performance. presently The field survey method and personal interview techniques were used in a study on consumer perception of cosmetics by college students in Coimbatore city, methods and materials based on empirical evidence. 100 respondents collected from secondary sources using simple percentages and ranking methods.