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Effectiveness of Digital Marketing Strategies in Enhancing Customer Engagement at Jockey – Page Industries
Authors
1Assistant Professor, Department of Management Studies, Faculty of Engineering Management and Technology (BGSIT), Adichunchanagiri University, BG Nagara, Mandya, Karnataka, India. 2 Student, Department of Management Studies, Faculty of Engineering Management and Technology (BGSIT), Adichunchanagiri University, BG Nagara, Mandya, Karnataka, India.
Article Information
- DOI
- No DOI
- Published In
- Volume 6, Issue 5 (2025)
- Published Online
- September-October 2025
- Pages
- 35-38
- Article Type
- Research Article
- Check for updates
- No DOI available for cross-reference
Abstract
View PDFThis study explores the effectiveness of digital marketing strategies in enhancing customer engagement with reference to Jockey Page Industries. In today’s competitive retail and apparel market, digital platforms play a critical role in building strong connections between brands and consumers. The research highlights how tools such as social media marketing, content marketing, influencer collaborations, and personalized advertising, and online campaigns influence customer interaction, brand recall, and purchase behavior. The study also assesses customer perception towards Jockey’s digital presence and evaluates the extent to which these strategies contribute to brand loyalty and sustained engagement. Findings are expected to provide insights for improving digital initiatives and aligning them with evolving consumer preferences, ultimately supporting long-term business growth.
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