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Abstract: Located in the Himalayan belt the State of Uttarakhand with snow-capped mountains,lakes and rivers, flora and fauna, easy and challenging trekking routes, pilgrimage and religiousplaces, wild life sanctuaries and national parks, fairs, events and festive, and a safe and securedtranquil environment with friendly hosts is a perfect tourist destination. The present study isfocused on understanding the image that the tourists hold about Uttarakhand, and to know the current status of tourism in the state. A questionnaire is prepared to know about the perceptionsof visitors. Primarydata is collected from a sample of 150 visitors. The collected data is tabulated,frequency tables are prepared and charts are drawn and presented. Demographic profiles of thetourists are presented. Religious and rest and relaxation are the main reasons for visit. About 50%of the visitors are repeat visitors. The physical attributes are liked by the respondents, and they have a positive feeling towards the destination. SWOT analysis reveals that the state could be astrong contender as a favorable tourist destination. The current status of the tourism revealedthat Uttarakhand is poised to become a top tourist destination by measures undertaken such assponsoring travel bloggers, developing new destinations, organizing new events, ensuringecological balance and giving the status of industry to tourism sector.